As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and reducing transparency. Enterprises now realize that without full control over their data and one single source of truth, their governance, security, and privacy are all compromised.
The lack of visibility into how insights are generated from third-party data silos—often through opaque, “black box” processes—raises serious doubts about the integrity of those insights. Without a direct connection to the data, it’s nearly impossible to trust the analytics produced. Data security isn’t just about compliance; it’s about ensuring that the insights you rely on are accurate and actionable.
Customer Data Security: Why Traditional Solutions Fall Short
Many analytics platforms store data in proprietary infrastructures or third-party silos, enabling quick querying but compromising security in the process. This approach may save time in the short term, but it can create long-term vulnerabilities for enterprises.
Here’s where traditional solutions fall short:
- Data Duplication: Storing data outside your warehouse introduces multiple copies, increasing the risk of breaches.
- Complex Data Protection: Special care must be given to protect PII (Personally Identifiable Information) from leaking. Privacy and compliance is a nightmare to guarantee.
- Black Box Insights: Using platforms that hide the data processing and analysis mechanisms creates a lack of trust in the accuracy of your insights.
- Fragmented Data: Data scattered across silos prevents a cohesive understanding of your customers’ complete journey through analytics, leading to inconsistent insights.
Recent statistics underscore the risks: 61% of companies have reported being breached due to vulnerabilities in third-party systems, and 80% of organizations have experienced a third-party data breach (Source: Prevalent). Enterprises are increasingly aware that they can’t maintain full data governance if their sensitive information is replicated and stored in third-party systems they don’t control. The lack of visibility into how data is processed also creates problems for organizations trying to ensure integrity in their reporting.
The Key Elements of Strong Data Security and Integrity
Focusing on customer data security allows businesses to address common risks, such as unauthorized access, data breaches, and regulatory violations. Here’s how securing your data benefits enterprises—from travel and hospitality brands, to ecommerce and media:
- Data Control: You keep data in your own warehouse—under your data governance preferences—preventing unnecessary exposure and duplication.
- Transparency: Full access to the data processing methods means you can trust the insights your business relies on.
- Compliance Assurance: Adhering to industry standards like GDPR helps mitigate the risk of non-compliance and associated penalties.
Without data security, your insights can become unreliable, undermining decision-making across your organization. Ensuring that the data used for analytics is secure, transparent, and compliant isn’t just about protecting your business—it’s about making informed, accurate decisions.
How Kubit Protects Data Security and Privacy
Unlike traditional platforms that move or duplicate your data, Kubit keeps your data where it belongs—in your data warehouse. By querying the data directly rather than creating copies, Kubit reduces the security risks that come with third-party storage and gives you full transparency over your analytics process. Kubit is SOC2 Type 2 compliant, which ensures that sensitive data is protected through rigorous security controls.
With Kubit, you get:
- Secure Analytics: No unnecessary data duplication, no third-party silos—just secure, direct access to your data.
- Full Visibility: You can see how data is processed and understand how insights are generated.
- Compliance Ready: Kubit is built to meet GDPR and other data privacy regulations, giving you peace of mind.
Kubit’s approach to customer data analytics security ensures that your organization has the control, transparency, and compliance necessary to make confident decisions backed by secure data.
Securing Customer Data for Accurate, Reliable Analytics
When it comes to customer data analytics security, the risks of relying on platforms that store or duplicate your data in third-party systems are clear. Without proper security, transparency, and control, your data can’t be trusted to drive decisions. By leveraging a solution like Kubit, which keeps your data in your warehouse and provides full visibility, you can protect your customer data while maintaining the integrity of your analytics.
