The North Star Metric has become a staple in product strategy. It promises clarity, alignment, and a unified focus across teams. In theory, it’s the one metric that shows whether
Maximizing the value of customer journey analytics goes beyond optimizing data collection—it’s about turning insights into meaningful action. Choosing an analytics platform with strong Customer Success guidance is crucial in
While the term “self-service analytics” was coined well over a decade ago, the practice of giving stakeholders more access to their necessary metrics has grown in adoption in the last
In today’s rapidly evolving data landscape, companies face a common challenge: balancing the need for comprehensive data insights with maintaining control over their data infrastructure. Many analytics platforms claim to
With recent shifts in the product analytics landscape, Kubit stands apart as the only warehouse-native solution that remains independent of any specific use case or integration partner. While some competitors
ClickHouse and Kubit are a match made in data heaven. Together, they form a powerful combination that enables fast, efficient, and scalable analytics for modern businesses. In this guide, we’ll
What is Google Analytics / GA4? Website and app analytics is an essential tool today for any digital business looking to optimize its products and services, grow its customer base,
What is Adobe Analytics? Adobe Analytics is a marketing analytics platform for understanding the customer journey of digital experiences. It’s designed to give business owners real-time insights and historical data
Ready to move on from Amplitude, or want to explore other options? Read this blog post to get a better understanding of vendors that offer similar solutions to Amplitude, their
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