A Problem I Couldn’t Ignore I didn’t set out to launch a company. I was simply trying to solve a problem that had become too frustrating to accept. In my
A CS champion’s journey from patching problems to solving them at the root Over the past decade, I’ve worked with more than 100 companies trying to turn data into decisions.
Early Days in the Wild West of Martech When I started my career, I didn’t have a grand plan to land in marketing operations. In fact, that title didn’t even
As businesses increasingly rely on data for decision-making, maintaining control over that data has become a critical priority. Many analytics platforms store sensitive information in third-party silos, creating duplication and
Maximizing the value of customer journey analytics goes beyond optimizing data collection—it’s about turning insights into meaningful action. Choosing an analytics platform with strong Customer Success guidance is crucial in
While the term “self-service analytics” was coined well over a decade ago, the practice of giving stakeholders more access to their necessary metrics has grown in adoption in the last
In today’s rapidly evolving data landscape, companies face a common challenge: balancing the need for comprehensive data insights with maintaining control over their data infrastructure. Many analytics platforms claim to
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